What we noticed is that they needed to build more topical authority in their niche.
We advised them to create blog content around the keywords they wanted to rank for, we then created a link strategy for these pages to help them rank.
Once they started ranking for lower level relevant keywords, this helped them start generating more traffic, but gave them a good foundation when we wanted to target buyer intent keywords.
We started to target buyer intent keywords. We found it a lot easier to rank for these keywords because we have been building topical authority,
1860% increase in organic search traffic.
Lower bounce rates and higher pages per session showing improved conversions.
Maintained a completely natural, organic link profile to avoid risks.