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Asbestos Testing Kit Company

This case study is about an Ecommerce website in the home niche. They supply asbestos sampling kits for home or commercial properties. We have been working with them since 2019 when they weren’t getting enough buyers.

B2C Website



growth in search traffic


The challenge

Everything but customers

The main issue our client had was that they didn’t have enough online sales. They needed more traffic to get more buyers. They had a great site, and a great product, but they didn’t know where to start when it came to links or what pages they needed the rank.

Our Solution

What we noticed is that they needed to build more topical authority in their niche.

We advised them to create blog content around the keywords they wanted to rank for, we then created a link strategy for these pages to help them rank.

Once they started ranking for lower level relevant keywords, this helped them start generating more traffic, but gave them a good foundation when we wanted to target buyer intent keywords.
We started to target buyer intent keywords. We found it a lot easier to rank for these keywords because we have been building topical authority,

The Results

our strategy delivered a huge boost to sales
1860% increase in organic search traffic.
Lower bounce rates and higher pages per session showing improved conversions.
Maintained a completely natural, organic link profile to avoid risks.

Key Takeaway

We focussed on topical authority as this would provide a great foundation for later targeting more competitive search terms with inherent buyer intent. The results below speak for themselves.

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