UK Insurance Company Case Study

model

B2C Website

Sector

Insurance

growth in search traffic

1543%

The challenge

Optimized For The Wrong Keywords

With no effective search strategy, our client wasted time and money optimizing for the wrong keywords and backlinks. They needed an approach tailored to compete in the crowded insurance space.

Our Solution

Phase One

We advised a staggered strategy to methodically build authority before tackling competitive keywords.

Identified less competitive long-tail keywords to target first. Built links to optimize pages around these terms.

Phase TWO

With a solid foundation, went after higher value insurance keywords. Continued strengthening backlink profile and content.

The Results

our staggered strategy delivered huge growth

1543% increase in organic search traffic, up to 2,000+ monthly visitors.

Ranking on page 1 of Google for core insurance keywords.

Converted newly ranked keywords into more leads and sales.

Ongoing optimization continues to expand reach and traffic every month.

Key Takeaway

QUADRUPLE DIGIT GROWTH

With the right phased approach, we drove quadruple-digit growth for a new insurance site in a highly competitive space. A focus on building authority before targeting core terms was key to their success.

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