Struggling to outrank your real estate competitors, even with better listings? The missing link—literally—could be a good backlink profile. Remember, search engine visibility is everything when looking to rank on SERPs. 

And nothing screams, “This is the go-to real estate website,” like backlinks from high-authority domains.

This article covers everything you need to know about real estate backlinks, including how to run a successful link-building campaign and track SEO performance.

Need expert help?

At Profit Engine, we help real estate professionals struggling to rank for targeted keywords. We have around 15 years of experience sourcing genuine, high-quality backlink placements that will boost your website’s domain authority quickly.

Schedule a free consultation to learn how we’ll streamline your real estate link-building strategy for faster results!

What Are Real Estate Backlinks?

Real estate backlinks are simply links from other domains pointing to your website. The backlinks function like any other outbound links to a website — they signal search engines that your website contains relevant, helpful real estate information for readers. 

Also, the backlinks reinforce your topical authority in real estate-related content.

Why Do Real Estate Backlinks Matter for SEO?

Now that you know what real estate backlinks are, let’s outline how they benefit your website:

• Referral Traffic: Users on high-authority referral websites may click on your backlinks, generating organic traffic to your real estate site. This increases your lead generation rates and creates opportunities for converting website visitors into clients.
• Local SEO: Link insertions in local directories and community websites help your real estate site appear when users search for services ‘near me’ or ‘in my area.’
• Trustworthiness: Real estate link-building helps establish your brand as authentic and credible, which sends strong search signals to search engines.
• SERP Rank: Backlinks from high-authority domains show that your real estate website contains authoritative information, which encourages search engines to rank your site higher on organic searches.

How to Start Link Building for Real Estate

Ready to build your real estate website's domain authority and climb the search rankings? 

This section provides a step-by-step guide for implementing an effective link-building campaign for real estate:

1. Set Clear Goals

Knowing what you want to achieve with your link-building campaign helps keep your efforts focused and coordinated.

Are you trying to increase traffic to a specific property listing category? Or do you want to increase your real estate website’s ranking for specific search phrases like ‘homes for sale in [city]?’

Outline specific, time-bound milestones to track your link-building progress.

2. Lay Proper SEO Foundation

Optimize your real estate website to make it link-worthy and attract high-quality backlinks naturally. Below are some SEO best practices to consider:

• Fix broken links.
• Strengthen internal links.
• Have a mobile-friendly website design.
• Provide schema markups and sitemaps for easy crawlability.

3. Find Link-Building Opportunities

Start prospecting for potential backlink placements to high-DR domains. Leverage link-building tools to spy on competitor backlinks and find where they get backlinks for their real estate website.

Also, check your competitors’ link-building techniques, such as guest posting, niche edits, and HARO.

Finally, identify link gaps in their backlink profiles to gain insights into improving your link-building strategy and gaining an edge.

4. Create Linkable Content

Publish real estate content that aligns with your target audience’s information needs. Examples include interactive maps showing available amenities, homeownership trend reports, and neighborhood guides.

If possible, add a few link magnets, such as home-buying checklists and mortgage calculators, to entice reputable domains to link to your site.

5. Identify High-Authority Domains

All referring domains are not equal — some offer more link equity than others. Use link-building tools to evaluate the websites based on their domain authority and rating, traffic relevance, trust flow, and spam score.

Also, consider the referring domains’ policies on dofollow vs. nofollow links, especially for link insertions with contextual relevance (within the body of the content).

6. Build Relationships

Implement your outreach strategy with a focus on domain owners relevant to the real estate sector. Potential partners include developers, bloggers and journalists, community groups, and regulatory bodies.

Personalize your outreach emails to specific domain owners and leverage reciprocity to increase response rates. For example, you could offer an interview to real estate journalists in exchange for a link insertion in the published articles.

7. Track Progress

Measure your link-building performance to see how it affects your website’s SEO, organic traffic, and SERP ranking for specific keywords.

Use backlink checkers to find newly acquired backlinks and assess their quality. Also, monitor how the acquired backlinks contribute to your website’s referral traffic.

Finally, track changes in your website’s perceived domain authority and rating over time and identify current link gaps that you could address during future outreach campaigns.

Here’s the thing: Link-building can make or break your real estate website’s short-term and long-term SEO performance. To make the most of it, work with a link-building agency.

At Profit Engine, we have nearly 15 years of experience securing high-quality backlink placements for our real estate clients. Our team utilizes AI and other SEO tools, along with manual checks, to deliver high-quality, strategy-driven link-building solutions tailored to your website's specific SEO needs.

Generate more referral traffic for your real estate business—contact us today!

Advanced Real Estate Link Building Tactics

We have compiled a list of proven link-building tactics to help you get niche-relevant, high-quality backlinks for your real estate website. 

They include:

• Guest Posting: Publish posts in high-authority domains related to the real estate sector and add links pointing to your website.
• Niche Edits: Use link-building tools to find already-published real estate blogs and contact the domain owners for link insertion opportunities. However, ensure the backlinks are placed within contextual relevance to maximize link equity to your website.
• Skyscraper Technique: Find the ‘best rated’ content on real estate topics and create more authoritative blogs that will naturally attract backlinks from high-authority domains.
• HARO Link-Building: Offer interviews or respond to journalists on real estate-related topics or news, and request they add backlinks to the news articles.
• Networking: Attend real estate events, like exhibitions and fairs, to establish mutual relationships with other industry professionals, setting the foundation for long-term link exchanges.
• CSR Activities: Sponsor community events and request the associated institutions to list you on their websites as one of their corporate partners, with an outbound link to your real estate domain.

How to Track and Measure the Impact of Real Estate Backlinks

It is crucial to monitor your link-building campaign to ascertain that it is contributing to your SEO performance. 

Below is a simple guide to help you evaluate your real estate link-building strategy:

• List Backlinking Goals: These are basically the link-building objectives you outlined when creating your real estate backlinking strategy. For example, you might have started link-building to generate more leads or to boost SERP ranking. 
• Outline Essential Metrics: Identify the link building metrics that actually matter to your backlinking campaign. Examples include keyword ranking, referral traffic, unique domains, and backlink quality.
• Choose Backlink Checkers: Identify the most suitable link-building tools to track the metrics you've identified. Popular real estate link-building tools include Ahrefs, Moz, and SEMrush.
• Evaluate Backlink Performance: Once the backlinks are live, monitor their individual and collective performance, as well as the impact on your real estate website’s SEO. For example, does the linked page have a higher PageRank than before the campaign?
• Conduct Website Traffic Attribution: Realistically, not all backlinks will generate referral traffic for your real estate website. However, for those that direct visitors to your website, you should analyze the traffic for intent and quality, including users who sign up or download your lead magnets.
• Refine and Iterate: A successful evaluation should result in actionable insights for improving your real estate link-building campaign. For example, you could identify ways to diversify your link profile, such as link insertions from .gov sites or leveraging tiered links to reinforce your backlink network.

Frequently Asked Questions (FAQs) 

This section answers the most commonly asked questions about real estate link-building:

What Makes a Real Estate Backlink High Quality?

The following factors make a real estate backlink high-quality:

• Sourced from a high-DR referral domain.
• Relevant to the real estate sector.
• Link inserted within contextual relevance.

How Many Backlinks Does a Real Estate Site Need?

There’s no specific answer to the number of backlinks a real estate site needs. It depends on your link-building goals and niche competitiveness. 

For example, if your website is new, you might need up to 50 backlinks to start ranking for low-competition keywords.

Can I Buy Real Estate Backlinks Safely?

Yes. You can buy real estate backlinks safely. 

Profit Engine is the best place to buy backlinks to boost your website’s domain authority quickly and generate organic traffic to your service pages.

How Long Does It Take to See SEO Results From Link Building?

There’s no specific timeline for when to expect SEO results from real estate link-building. 

Some websites experience significant growth in domain authority within a few months of link-building, while others need up to a year. 

Conclusion

This guide will help you implement an effective link-building campaign, enabling your real estate website to rank higher for targeted keywords and receive more organic traffic. The most essential tips are to have clear goals, ensure your real estate website is link-worthy, and track performance to refine your link-building strategy.

The best way to guarantee that you check all the boxes in your real estate backlinking campaign is to outsource to a link-building agency.

Partner with Profit Engine for a cohesive, strategy-first approach to grow your real estate website’s perceived authority and trust. We leverage link-building tools to find backlinking opportunities and identify reputable referral domains. We then vet the links manually to ensure they are safe, relevant, and effective.

Schedule a free, no-obligation call so we can start working on your real estate link-building strategy today.