According to a recent study, 94% of SEOs believe that search engines will continue using backlinks as a ranking factor. 

With this in mind, you must have an efficient link-building strategy. At the top of the list should be pursuing niche-relevant backlinks, as they offer the most SEO value for your website.

This article covers everything you need to know about niche-relevant link-building, including how to identify high-quality websites and how to pursue backlinking opportunities.

TL;DR - How to Get Niche-Relevant Backlinks

Here’s a concise rundown of what we discuss in this article:

1. Assess your link-building profile
2. Identify link-building opportunities
3. Create high-quality content
4. Implement an outreach campaign
5. Monitor your backlinks profile and adjust

Continue reading for a detailed breakdown of how to implement each step for niche-relevant backlinking success.

Some website owners find the process time-consuming and hectic, which is understandable. That's why we recommend partnering with us.

Profit Engine provides results-focused link-building solutions for online businesses struggling to rank. Our team uses top-of-the-class AI tools to personalize a niche-relevant link-building strategy for your SEO needs.

Turn your website into a lead generation powerhouse with quality backlinks relevant to your niche — contact us today!

Why Niche-Relevant Backlinks Matter for SEO?

Let’s first define what niche-relevant backlinks are before getting into the nitty-gritty. Well, niche-relevant backlinks are simply inbound links from domains in your category or industry. They signal search engines that your website is an expert in the content you cover.

Here’s how niche-relevant backlinks impact your SEO:

• Improved Domain Authority: Backlinks from high-authority domains act as votes of confidence that your website contains equally helpful content, which signals search engines to assign you a higher SERP ranking.
• Content Relevance: Inbound links from niche-specific domains provide context to search engines and readers about the information on your website. The anchor text tells readers what to expect when they follow the link to your site.
• Referral Traffic: Visitors who click on the backlinks to your website are likely looking for solutions to their pain points, which creates opportunities for lead generation and nurturing.
• Long-Term SEO Impact: As the niche-relevant domains grow and rise in authority, they continuously pass link juice to your website, improving your backlinks profile in the long term.

What Makes a Backlink Relevant to Your Niche?

A common question website owners ask is, “What constitutes a relevant backlink?”

Well, here are the core elements of a relevant backlink:

• Keyword Relevance: Search engines compare the keywords used on your website vs. those on the linking domain to establish relevance. Exact and broad-match keywords send strong signals that the websites are likely in the same niche.
• Link Building Profile: The websites linking to your domain should also have backlinks from other sites in the same sector. For example, if you are in the fintech industry, relevant websites should also be linked to other high-authority domains in the same sector.
• Anchor Text Relevance: The anchor text used in the backlink should be relevant to the content on that page (contextual link building) and also to that on your website.
• Audience Alignment: Your target readers should relate closely to those of the linking domain. This doesn’t mean the audiences should be exactly the same, but there should be some overlap.

How to Identify a Relevant Site for Link Building

Next, let’s discuss ways to know if a backlink is relevant to your niche or not:

1. Shared Sector: The high-authority domain is in the same industry as yours or an overlapping one. This often means that the website’s content is closely related to yours.
2. Relevant Anchor Text: The target anchor text contains exact or broad-match keywords relevant to your website. Even better, the anchor text is closely related to the topical theme of the content discussed on your web page.
3. Opportunities for Contextual Backlinks: The content surrounding the target anchor text can provide context to readers and search engines about what to expect on your website. For example, if looking for backlinks to your budgeting calculator, the anchor text should be surrounded by related content, such as money management tips.
4. Audience Engagement: The website has active users, with engagement indicators like comments and reposts.
5. Local Context: If you cater to a local market, the website should be relevant to your region, such as local business directories and community news outlets.

How to Get Niche-Relevant Backlinks That Increase Authority

It may seem like organic link building is the ‘best’ way to create a comprehensive backlinks profile. However, the links are not always forthcoming, so you may need to pursue backlinking opportunities yourself.

Follow our step-by-step guide to earn high-quality backlinks from relevant domains:

1. Assess Your Link Building Profile

Review your backlinks profile to identify the inbound links your website needs or that would improve your domain authority the most.

Leverage link-building tools like Ahrefs and SEMrush to find relevant, high-authority domains that link to your website and understand how they improve your page authority.

2. Identify Link-Building Opportunities

Find suitable websites on Google by searching for ‘[website] + [target keyword].’ This helps you check if the websites you want contain the keywords you want to use as anchor texts.

Alternatively, you can use link-building tools to find high-authority domains with your target keywords and then filter the list to only remain with those you deem relevant to your niche.

3. Create High-Quality Content

Avoid rushing your link building campaign and sending outreach emails before you have high-quality content that the websites can link to. Instead, prioritize crafting content that offers value to readers and entices high-authority domains to link to your website.

For example, the skyscraper technique involves finding the best content on a topic and providing superior or alternative insight. Additionally, you can create linkable assets, such as calculators and templates, to attract backlinks.

4. Implement an Outreach Campaign

Once your content is ready, reach out to the identified high-quality domains and request link-building opportunities. Avoid sending mass, generic emails, as the domain owners will likely ignore or reject the requests.

Use our guest posting and outreach services to craft personalized emails that include a value proposition for the high-authority domain owner. 

5. Monitor Your Backlinks Profile and Adjust

Regularly review your link building metrics to monitor how the acquired backlinks affect your SEO performance. For example, you can check whether the niche-relevant backlinks have helped your website rank for the target keywords.

Also, monitor changes in referral traffic and domain rating. This should help you refine your link-building strategy for better SEO.

Do you find this process hectic and need expert assistance? Choose the right link-building agency.

At Profit Engine, we have a decade of experience helping online businesses and SEO agencies secure niche-relevant backlinks. Besides guest blogging, we can help you secure relevant backlinks through our niche edits outreach and HARO link building services.

Get a link building package so we can start working on your niche-relevant backlinks outreach today! 

Tools to Find the Best Backlinks Site in Your Niche

Let’s get into the list of the best link building tools:

• Ahrefs: Ahrefs provides a centralized dashboard for niche-relevant link building, including keyword research, competitor analysis, and position tracker. Also, you can use Ahrefs to track new referring domains — you’ll receive a notification whenever you receive a mention (backlink) from a target website.
• SEMrush: SEMrush needs no introduction, given its huge customer base of over five million users and 1,000 enterprise clients. It remains the best tool for conducting backlink gap analyses to find keywords and referral domains that your competitors have and you don’t. You can then use the gap analysis report to pursue backlinks from relevant domains that link to your competitors. This can help you level the playing field.
• Majestic SEO: Majestic SEO offers the best tool for tracking your website’s domain authority in the context of the quality and quantity of your backlinks and the linked anchor texts. This way, you can determine how each niche-relevant backlink you add to your link-building profile contributes to your website’s SEO performance.

Common Mistakes When Trying to Get Relevant Backlinks

Below are common mistakes website owners make as they pursue niche-relevant backlinks:

Overoptimization

You might be tempted to stuff as many keywords as possible once you land a backlinking opportunity in a high-authority domain. However, search engines like Google have become strict against keyword stuffing, which they now consider a black hat tactic.

Instead, include the most applicable exact-match or broad-match keyword to maximize the backlink’s SEO value.

Linking to Competitors

Just because your competitor’s website has a higher domain authority than yours doesn’t mean you should link to their site.

Otherwise, you would be reinforcing their authority in the niche. Opt for relevant websites that are not your direct competitors to avoid diluting your brand.

Creating Generic Content

Avoid using third-party tools like AI to generate content that doesn’t offer value to your readers.

You don't want high-intent readers to follow the link and then bounce off, as this signals to search engines that the content doesn’t match users’ search intent, which hurts your website’s authority.

Linking to Private Blog Networks

PBNs are basically domains people create to offer link-building opportunities to other websites. Usually, PBN owners use black hat techniques to grow their domains’ authority.

So, backlinking to such domains can harm your website, including the risk of Google manual penalties.

Backlinks from Low-Quality Domains

Backlinks from spammy sites might pass the ‘harmful’ link juice to your website, lowering your website’s perceived domain authority.

We always recommend going for quality over quantity — one high-quality, niche-relevant backlink is better than 10 links from spammy websites.

Frequently Asked Questions (FAQs)

Here are common questions we receive about niche-relevant backlinks:

Are Nofollow Links Relevant for My Website?

Yes. Nofollow links are relevant to your website. While they might not pass link juice like dofollow links, they help increase referral traffic to your website. 

Also, visitors who follow the links to your website will likely be high-intent customers whom you can introduce to your conversion funnel.

Is It Better to Have a Few Niche-Relevant Backlinks or Many Generic Ones?

It is better to have a few niche-relevant backlinks over many generic ones for several reasons:

• Niche-relevant backlinks signal to search engines that you are also an expert in the field.
• Niche-relevant backlinks provide opportunities for contextual link-building, which offers more SEO value for your website.
• Generic backlinks are often from spammy websites and PBNs, which could hurt your domain authority.

Can I Use Directories to Get Relevant Backlinks?

Yes. You can use directories to get relevant backlinks. 

However, ensure the backlinks are relevant to your niche. For example, if you run a telemedical website, let the backlinks be from medical directories to maximize SEO performance.

Conclusion

The strategies and steps discussed in this article should help you land high-quality, niche-relevant backlinks to boost your website’s authority and keyword ranking. However, you should avoid common pitfalls like keyword stuffing and linking to spammy websites, which can harm your website’s authority.

If you are unsure how to get niche-relevant backlinks, we recommend outsourcing to a link building agency.

At Profit Engine, we pride ourselves on being a trusted and high-authority link-building company. We help SEO agencies and in-house marketing teams tailor link-building strategies to their website needs.

Schedule a risk-free, one-on-one call to learn how we can help you implement a winning niche-relevant link-building campaign!