The SaaS sector is growing drastically, with an estimated 200,000 companies globally. Also, the industry’s revenue has a compound annual growth rate (CAGR) of more than 10%, higher than most sectors.

What do these numbers mean?

The SaaS market has high revenue potential but is quickly becoming overcrowded, which makes the competition fierce.

As a SaaS provider, your company must look for ways to enhance your brand’s visibility, especially on search engines. SaaS backlinks are just the way to go!

This article covers how to implement SaaS link-building strategies, including best practices and common pitfalls to avoid.

But if you’re looking for a quick way to elevate your company website’s SEO performance, we recommend working with a SaaS link-building agency.

At Profit Engine, we offer results-focused SaaS link-building strategies to help your company rank higher on SERPs. We vet potential backlinks manually to ascertain whether they meet the quality standards and align with your SaaS products.

Schedule a free consultation today!

Why Link Building Is Important for SaaS Companies

Link-building is the backbone of any SEO strategy, and the principle holds even for SaaS websites. 

Let’s delve into the expected gains of building backlinks for your SaaS company:

• Elevated Domain Authority: Think of backlinks as a stamp of approval that your SaaS website contains relevant, helpful data for readers. Then, the more endorsements your website receives, the more search engines recognize it as authoritative and rank it higher on SERPS.
• Boosted Brand Visibility: Backlinks from reputable websites, such as tech review sites and mainstream publications, position your SaaS company in front of a wider audience, enhancing brand awareness.
• Increased Referral Traffic: Contextual link building informs readers about the content on your website, which encourages them to click on the backlinks — this increases organic traffic to your site.
• Effective Lead Generation: Most SaaS clients rely on product reviews and comparisons to make their purchase decisions. Backlinks from such content direct high-intent buyers to your product pages, where you can use strategic call-to-action statements to introduce them to your conversion funnel.

Key Strategies for Effective SaaS Link Building

Next, let’s look at nine proven methods for SaaS link building outreach:

1. Publish Content That Attracts Links

Linkable assets like calculators, demo tools, infographics, and case studies effectively attract organic SaaS backlinks. 

But here’s the catch — you must have high-quality, unique content that prompts authoritative websites to want to link to the assets.

2. Guest Posting

The premise of guest blogging is usually straightforward: reach out to high-authority websites and ask if you can publish insightful SaaS content in their blog section.

But this is easier said than done, as it could take months to get a response, only for the website owners to turn down your request. Use our guest posting services to override this step and receive a backlink from a DR60+ website within 30 days.

3. Roundups

A typical search phrase users like when querying Google is “best tool for [SaaS product category].” As such, review websites like to create listicles and resource pages where users can quickly compare their options.

Most roundups include a link to the featured products' home pages. Reach out to these review websites and request that they feature your product, earning yourself a backlink.

4. Broken Link Replacements

Every broken link is an opportunity to offer a relevant replacement backlink (a link to your website).

Link building tools like Majestic SEO, Mozbar, and Snov.io can help you hunt for dead backlinks on high-authority websites.

5. Look Out for Brand Mentions

Search the internet for reputable websites that mention your SaaS product or service. These qualify as unlinked brand mentions and provide easy opportunities for link-building.

Reach out to the domain admin and request that they use the brand mention as anchor text and add a link to your website.

6. Niche Edits

Also known as editorial insertions, niche edits effectively tap into a high-authority domain’s link juice. It involves inserting a backlink on content that has already been indexed by Google and receives significant organic traffic.

Use our niche edits services to land backlinks in existing articles that align with your SaaS niche.

7. HARO Link Building

Help a Reporter Out or HARO link building provides win-win situations for SaaS brands and journalists. On the one hand, you will provide expert commentary on a SaaS topic or news that a reporter wants to publish.

In exchange, the journalist will include a link leading to your website, which acts as a vote of confidence in your domain and elevates your brand’s visibility.

8. SaaS Directories

Get your website listed in high-authority SaaS directories like G2 (DR75+), Capterra (DR80), and Crunchbase (DR90+).

These websites are considered the go-to directories for tech products, so appearing on their lists provides high-quality backlinks for your domain and broadcasts your brand to relevant audiences.

9. Appear on Podcasts and Interviews

It’s only recently that SaaS companies started to appreciate podcasts as a viable source of backlinks. Pursue guest appearances and interviews on reputable podcasts like The SaaS Podcast, Scale or Die, or other shows that align with your products.

The podcast host will likely summarize some background information about the guest (you) and include links to your company’s website.

In-House vs. SaaS Link Building Agency - Which Is Better? 

You could set up an in-house team or outsource to a SaaS link-building agency.

Let’s compare these SaaS link-building approaches in the table below:

So, which is the better approach?

Using a SaaS link-building agency offers superior benefits to running an in-house backlinks team. However, there are a few situations where SaaS companies might consider in-house link-building strategies, such as when looking to nurture long-term relationships with industry thought leaders.

Otherwise, partnering with a SaaS link-building agency can help boost your website's authority quickly, increasing your ROI.

At Profit Engine, we have over a decade of experience offering link-building services to our SaaS clients. We utilize the latest SEO tools and AI to streamline link-building strategies and offer results-focused backlinking solutions tailored to your website’s SEO needs.

Schedule a risk-free consultation to learn how we can help you implement a winning SaaS link-building strategy!

Dos and Don’ts of Building Links for SaaS

The table below highlights some do’s and don’ts to consider when building your SaaS backlinks:

Must-Track Metrics for SaaS Link Building

Here are essential SaaS link building metrics to consider:

• Domain Authority and Rating: Track the credibility of hosting websites to ascertain whether they are high-quality and relevant to your SaaS products.
• Organic Traffic: Analyze how much referral traffic your website receives from the SaaS backlink sources.
• Keyword Ranking: Check whether the backlinks have improved your website’s rankings for your target SaaS keywords.
• Spam Score: Audit your SaaS backlinks profile to filter harmful links and PBN domains and disavow them to mitigate Google manual penalties.
• Backlink Performance: Check the number of acquired SaaS backlinks, including unique domains over time.

Frequently Asked Questions (FAQs)

Got more questions?

Let’s answer some commonly asked questions about link-building for SaaS:

Can Paid Links Be Effective for SaaS Companies?

Yes. Paid links can be effective for SaaS companies if you choose the right link building agency. 

We offer quality SaaS backlinks from DR30+, DR45+, and DR60+ domains, which helps elevate your SaaS website’s authority quickly.

How Can You Avoid Link Spam While Building Backlinks?

When building backlinks, the best way to avoid link spam is by prioritizing authoritative domains that align with your SaaS niche and SEO goals. 

At Profit Engine, we use a 16-point link building checklist to screen SaaS backlinks to ensure they are high-quality and relevant to your niche.

What Are the Best Content Types for Earning Links in SaaS?

The best content types for earning links in the SaaS industry include:

• Case studies
• Free tools
• Infographics
• Research-backed reports

How Often Should SaaS Companies Audit Their Backlink Profiles?

There’s no specific timeline for auditing your SaaS backlinks profile. Some SaaS companies do it monthly, while others do it quarterly.

However, we recommend auditing your SaaS backlinks profile every four to six weeks. This will give you insights into streamlining your link-building strategy and identifying spammy links quickly before they harm your website's authority.

Conclusion - SaaS Link Building

SaaS companies can leverage link-building strategies to grow their websites’ authority and rank higher on SERPs. Backlinks also effectively direct referral traffic to your website for more lead-generation opportunities.

However, we recommend working with a SaaS link-building agency, considering the time it takes to establish thought leadership in your niche and build relationships.

At Profit Engine, we help SaaS companies struggling to rank on search engines or who fear Google penalties for using spammy backlinks. Our team is highly specialized in link-building, which puts us in the best position to help you realize your company’s backlinking goals.

It’s time to elevate your SaaS website’s SEO to the next level—contact us today!