PageRank (PR) is Google’s way of assigning importance to the sites that appear on search engine results pages (SERPs). Though the scores are no longer visible to the public, PR still influences where a web page ranks. High PR sites are considered authoritative and offer a lot of link juice that can enhance your website’s visibility to search engines.

This article covers how to get backlinks from high-PR sites. We’ll also share some advanced PR link-building techniques and common warning signs to look out for when pursuing PR backlinks.

Need a quick way to add PR backlinks to your website? Work with a link-building agency. Partner with us at Profit Engine so we can tailor a PR link-building campaign that meets your SEO needs. Also, you’ll benefit from our hands-on link audit and placement, which ensures we only deliver high-quality backlinks that elevate your website’s authority.

Schedule a free call today and learn how we can help you get backlink placements on high-PR websites!

What Are High PR Backlinks?

High PageRank (PR) backlinks refer to inbound links from reputable websites, such as a news outlet, influencer, or other high-authority blog.

For example, your website receives a PR backlink when a journalist or editor references your brand, product, or content in a popular newspaper or magazine article.

PR websites are known for their opinion-shaping news, so getting a backlink on a positive story boosts your brand’s visibility and awareness.

Benefits of High PR Backlinks

Let’s delve into the key advantages of PR link-building:

• Elevated Website Authority: Backlinks from authoritative domains help improve your website’s SERP ranking. This is because they send strong trust signals to search engines regarding your website.
• Credibility and Trustworthiness: Getting featured in online publications to share expert insight on niche topics or discuss your products provides invaluable social proof. Additionally, it encourages potential customers to trust your brand.
• Increased Organic Traffic: The benefits of PR link-building extend beyond SEO. The backlinks direct high-intent users to your website, where you can lead them to your conversion funnel.
• Established Relationships with PR Sites: Journalists and influencers who insert your backlinks on past articles will likely offer more future link-building opportunities, providing long-term SEO benefits.
•  Access to a Broader Audience: Most PR sites share their articles on their social media pages, exposing your brand to more readers.

How to Get Backlinks From High PR Sites

All PR backlinks aren’t created equal. While backlinks from PR sites can elevate your website’s authority, a PageRank 9 offers more SEO value and link juice than a PageRank 2.

We have outlined proven methods for securing the highest PR sites possible:

1. Look for Guest Posting Opportunities

Guest posting is the most practical way to get backlinks from high PR websites. All you have to do is find high-PR websites that accept guest posts.

A simple search looks like this: [niche] + ‘write for use.’ Next, use a PR checker to rank the websites that appear on the SERP based on their scores.

This is essential as you want to pursue guest posting on websites with the highest PR. Finally, send an outreach email to the domain admin asking for an opportunity to share your expert insight on a relevant topic.

2. Conduct Surveys on Interesting Topics

Surveys are another great way to earn multiple backlinks at a time. Undertake a survey on a public interest issue related to your niche.

Suppose you are in the health and fitness industry. You could evaluate public opinion on the idea of the construction industry embracing sky bridges to encourage more people to walk, hence keeping fit. Analyze the data and illustrate the results in relatable diagrams like pie charts and bar graphs.

Major news outlets and blogs will likely scramble to feature the survey findings, earning your website several backlinks from high PR sites.

3. Establish Yourself as a Thought Leader

News reporters often prefer to get industry commentary from experts. This provides an opportunity to establish yourself as the go-to respondent whenever journalists need expert insight on industry trends.

Start by writing research-backed articles or sharing case studies that showcase subject mastery. Over time, media outlets will reach out to you, and you can request backlinks.

4. Sensationalize Your Product Launches

New products provide invaluable opportunities to boost your brand’s visibility and position your website for high PR backlinks.

Leverage social media to create buzz around the launch and get media outlets and other industry players interested in your announcements. Next, organize a colorful product rollout to attract public attention.

Reporters will likely highlight your event in their weekly roundups and include links to your website, where readers can learn more about your product.

5. Use the Skyscraper Technique

We all know it's human nature to want to be associated with the ‘best there is.’ Find the best-rated content on a niche topic and create a better version. 

High-PR websites will want to link to the most insightful content (your post), earning you a backlink.

6. Register as a Source for Reporters

In SEO, it is known as the Help a Reporter Out or HARO link building technique. Look for opportunities to provide expert commentary in publications, especially after a newsworthy event.

You can then request the reporter to include a backlink to your website.

Do you find these strategies complex or time-consuming? 

Profit Engine provides hands-on link-building services, including outreach to reporters and journalists for HARO backlink opportunities. Our team leverages SEO tools to streamline the link-building process but handles backlink assessment and placement manually to guarantee they are from high-PR sites.

Get our HARO link building services so we can start working on your high PR link-building strategy!

Advanced Strategies to Earn Backlinks From High PR Sites

Here are some additional (advanced) strategies for securing high-PR backlinks:

• Create Linkable Assets: Conduct original research on topics that will prompt news outlets to highlight the study results. The PR sites will likely link back to your website to avoid copyright issues.
• Co-Marketing: Collaborate with influencers, media houses, or other brands to publish joint reports on niche topics. This will likely earn you a high-PR backlink and encourage other authoritative websites to perceive your website as reputable.
• Identify Uncredited Mentions: Use Google to reverse-search and identify high-PR sites that have featured your brand, which could be the logo, company name, or even products. Reach out to them and request that they add your link to the mention.
• Ego Baiting: Feature popular personalities or brands in your content, and then notify them about it to see if they’ll ‘take the bait’ and link to your page.

Red Flags to Watch Out for When Getting High PR Backlinks

Some PR links can undermine your website’s domain authority, undoing years of link-building efforts.

Below are key issues to remember when pursuing PR backlinks:

• Linking to Unrelated Websites: Getting backlinks from PR sites that do not cover your niche could hurt your website’s authority. An example would be securing an interview about Fintech trends in a gardening news outlet.
• Low-Quality Sites: Avoid backlinks from websites that churn out generic content. Even where a website has a high DA, use our link building checklist to evaluate the content and confirm it meets standard quality.
• Little-to-No Organic Traffic: A PR site without huge organic traffic indicates a lack of trust by search engines and the public. Disavow backlinks from such domains so they don’t hurt your website’s authority.
• Private Blog Networks: PBNs offer easy access to PR backlinks. However, Google has become very strict about PBNs and could penalize your website for using the sites for link-building.
• No Topical Authority: A PR site that doesn’t rank for your target keywords offers very little SEO value, if any, for your website. Prioritize domains that readers perceive as the go-to source for industry news.

Frequently Asked Questions (FAQs)

Let’s answer any pending questions about getting backlinks from high PR sites.

What is the Difference Between High PR and High DA Sites?

A high PR shows that a specific web page has quality inbound links, while a high DA assesses the whole domain. 

For example, you could have high-PR and medium-PR pages on the same website. However, DA provides an average score of the website’s authority.

Are Paid Backlinks from High PR Sites Worth It?

Yes. Paid backlinks from high PR sites are worth it because they help boost your website’s authority quickly.

Inbound links from high-PR domains signal search engines that your website also contains helpful content, which boosts your SERP ranking. 

What Are the Risks of Acquiring Backlinks From Low-Quality Sites?

Backlinks from low-quality links can hurt your website’s authority in several ways:

• Google might perceive your website as spammy, giving it a manual penalty.
• Search engines might consider the content on your website to be low-authority, reducing your SERP ranking.
• Other high-authority domains might not want to associate with your website and might disavow your backlinks.

How Long Does It Take to See Results from High PR Backlinks?

There’s no straightforward answer to when you should expect results from high-PR backlinks. 

However, we advise our clients to wait up to a few months before assessing link building metrics like changes in domain authority, keyword ranking, and referral traffic.

Conclusion - How to Get High PR Backlinks

Backlinks from high PR sites send strong signals to search engines that your website is authoritative for your target keywords, which helps boost your SERP ranking. However, you need a well-crafted outreach strategy to convince the PR website owners or admins to grant you link-building opportunities.

We recommend working with a PR link-building agency to increase your success rate and help you earn backlinks quickly. At Profit Engine, we have over a decade of experience helping SEO heads secure high-quality PR backlinks for their brands. We incorporate AI and SEO tools into our workflows to guarantee fast turnaround times.

Stop guessing and start growing your website’s authority and traffic—contact us today!